Introduction to Marketing

Name:

Introduction to Marketing (CLCR360)
Department:

College Preparation and Career
Credits:

0.5 (semester course)
Suggested Prerequisites:

None

Introduction to Marketing

Description:

New for 24-25!

Explore the fast-paced and exciting world of marketing. Learn about the role of marketing in business in addition to the basics of business management, customer service, and economics. Examine how to identify target markets, perform market research, and develop successful marketing strategies. Discover the legal and ethical considerations of business and marketing, along with the impact of government on business.

FROM THE TEACHER

The goal of marketing is to help a business know their customers so well that they are able to effectively promote and advertise their products and services. This course will provide you with a solid foundation in the principles and practices of marketing. You will explore this important part of the world of business and learn how to identify, understand, and satisfy customer needs. Through real-world examples, you will develop problem-solving and communication skills while gaining a better understanding of many marketing concepts. I am looking forward to seeing you develop your unique marketing skills!

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