Introduction to Marketing

Description:

New for 24-25!

Explore the fast-paced and exciting world of marketing. Learn about the role of marketing in business in addition to the basics of business management, customer service, and economics. Examine how to identify target markets, perform market research, and develop successful marketing strategies. Discover the legal and ethical considerations of business and marketing, along with the impact of government on business.

If there are books and materials for this course, they can be purchased from our Online Bookstore.